.. that Kooday support never answered.
"Hello, i have a question about how i'll be credited once the search engine is running. Let's say i bought the keyword 'game schedule'. Will i only be credited when someone searches for that term specifically, or do i get a cut when, let's say, a person searches for 'NHL game schedule'? In other words, if my keyword matches part of the searched term, does that count? Thanks."